Info about Facebook
Top Countries by Number of Facebook Users (and Potential Ad Reach)
| Rank | Country | Users (millions) |
| 1 | India | 370 million |
| 2 | USA | 186 million |
| 3 | Indonesia | 135 million |
| 4 | Brazil | 114 million |
| 5 | Mexico | 95 million |
| 6 | Philippines | 91 million |
| 7 | Vietnam | 78 million |
| 8 | Thailand | 58 million |
| 9 | Egypt | 52 million |
| 10 | Bangladesh | 50 million |
Countries with the Highest Ad Reach Among Adult Population
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Philippines — reach ≈ 92%
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Thailand — ≈ 88%
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Indonesia — ≈ 85%
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Vietnam — ≈ 83%
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Brazil — ≈ 81%
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Mexico — ≈ 79%
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Egypt — ≈ 78%
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Turkey — ≈ 75%
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India — ≈ 72%
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USA — ≈ 68%
What This Means for Advertisers
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India and the USA — absolute leaders in audience volume, suitable for large-scale campaigns.
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Southeast Asia (Philippines, Indonesia, Vietnam, Thailand) — shows a high level of ad penetration.
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Latin America and MENA (Brazil, Mexico, Egypt) — offer a broad and engaged user base.
Conclusion
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Highest user volume: India > USA > Indonesia > Brazil.
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Highest adult population ad penetration: Philippines, Thailand, Indonesia, Vietnam.