Info about SnapChat ADS
Top Countries by Number of Snapchat Users (and Potential Ad Reach)
According to statistics, as of early 2025, the countries with the largest Snapchat audiences are:
| Rank | Country | Users (millions) |
|---|---|---|
| 1 | India | 202.5 million |
| 2 | USA | 106 million |
| 3 | Pakistan | ~31.9 million |
| 4 | France | ~27.8 million |
| 5 | Saudi Arabia | ~24.7 million |
| 6 | United Kingdom | ~23.9 million |
| 7 | Germany | ~21.7 million |
| 8 | Egypt | ~19.9 million |
| 9 | Nigeria | ~19.6 million |
| 10 | Iraq | ~18.5 million |
Countries with the Highest Ad Reach Among Adult Population
This refers not just to total users, but the percentage of adults (18+) reached by Snapchat ads:
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Saudi Arabia — reach ≈ 76.2%
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Norway — ≈ 71.7%
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UAE — ≈ 52.9%
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Denmark — ≈ 48.8%
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France — ≈ 47.0%
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Sweden — ≈ 45.8%
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Ireland — ≈ 45.2%
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Netherlands — ≈ 41.6%
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United Kingdom — ≈ 35.1%
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USA — ≈ 33.8%
What This Means for Advertisers
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India and the USA — are leaders in terms of audience size, offering the highest possible user reach.
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Countries like Saudi Arabia, Norway, and the UAE — demonstrate the highest ad penetration among adults, meaning a larger share of the population sees ads, making these markets highly efficient for advertisers.
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Western Europe (France, Denmark, Sweden, Ireland, Netherlands, UK) shows strong reach percentages, although their absolute user counts are lower than India and the USA.
Conclusion
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Top countries by user volume: India > USA > Pakistan > France > Saudi Arabia.
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Top countries by adult population ad penetration: Saudi Arabia, Norway, UAE, Denmark, France, and others.